Lessons from an Oil Leak
Last evening, during a dinner meeting with a merchant regarding improving their Terms of Service contract for Affiliates, we were discussing the BP oil leak. As we spoke, I realized that there is...
View ArticleLinkShare Symposium East 2010 Golden Link Award Nominees
This year, LinkShare Symposium East will be held on June 22 at Chelsea Piers, Pier 60. Last week, LinkShare announced the finalist for their Golden Link Awards. There are eleven Golden Link Awards. I...
View ArticleAsk the Networks – Barney not Rocky
One of the sessions I was really looking forward to at Affiliate Summit East 2012 was “Ask the Networks”. I expected it to be filled with some animated discussion and have a full audience, heavy with...
View ArticleWhat Do We Really Want
If you manage an affiliate program you’ve probably wondered how you can connect to an affiliate you’ve never met. Not identify them but connect to them – get them actively into your program. What in...
View ArticleIs There a Miracle on 34 Street in Online Marketing
As a consultant, one of the services I provide for merchants is an objective review of their affiliate program. Recently, a merchant who has been struggling with their program, retained me to review...
View Article
